air
time
Plural
airtimes
1
the amount of time given to a program on television or radio
Airtime refers to the amount of time a program is scheduled to be broadcast on television or radio. It determines how long the show will run, whether it is a short segment or a full-length program. The amount of airtime a program receives can affect its visibility and audience reach. Shows with more airtime may attract more viewers or listeners, while those with less airtime may have a smaller audience. Airtime is an important factor for broadcasters when planning schedules and deciding which programs to prioritize.
- The radio station schedules the news broadcast during peak airtime.
- They are trying to get more airtime for their new podcast.
- The station decided to shorten the airtime of the morning talk show.
- The network bought additional airtime to promote their upcoming series.