bricks and clicks

a business that has both real physical stores and also sells products or services online through a website or app

The idiom "bricks and clicks" originated from the blending of two distinct business models: physical brick-and-mortar stores and online e-commerce platforms. It refers to the combination or integration of both traditional offline retail operations and online digital presence. The phrase encapsulates the idea that businesses can leverage the advantages of both physical and online channels to reach and serve customers, recognizing the importance of a multi-channel approach in the modern retail landscape.

The successful retailer embraced a bricks and clicks strategy, offering customers the convenience of online shopping while maintaining a physical store presence.
The company's expansion into e-commerce was a strategic move towards embracing the bricks and clicks model, catering to the preferences of their diverse customer base.
The bricks and clicks approach allowed the bookstore to thrive in the digital age by combining an online platform with their physical store, offering customers a seamless shopping experience.
The integration of online ordering and in-store pickup was a key initiative in the company's bricks and clicks strategy, providing customers with flexibility and convenience.
The department store's adoption of a bricks and clicks model resulted in increased sales and customer satisfaction, as shoppers could browse products online and visit the store for a hands-on experience before making a purchase.