cash cow
Plural
cash cows
1
a service or product that provides a business or company with a stable income
- His latest invention turned out to be a real cash cow.
- The company's flagship product has become a cash cow, generating steady profits year after year.
- The popular gaming franchise has proven to be a cash cow for the studio, allowing them to fund other projects.
- Despite its age, the classic movie continues to be a cash cow for the studio, with merchandise sales still going strong.
- The investment in renewable energy has turned out to be a cash cow for the company, providing a reliable source of income.
Synonyms: