direct marketing
Plural
direct marketings
1
the practice of selling products or services using phone, mail, or email
Direct marketing is a form of advertising where businesses communicate directly with potential customers, bypassing intermediaries like retailers or media outlets. This can be done through various channels such as emails, phone calls, direct mail, or text messages. The goal of direct marketing is to generate a direct response from the recipient, such as making a purchase, signing up for a service, or requesting more information. It allows businesses to target specific groups of people, track their responses, and tailor their messages to individual needs, making it a more personalized and measurable form of marketing.
- The company launched a direct marketing campaign by sending personalized emails to potential customers, offering them exclusive discounts.
- Direct marketing techniques, such as telemarketing, allow businesses to engage with customers directly and measure the immediate impact of their efforts.
- A popular form of direct marketing is mailing catalogs to consumers' homes, showcasing new products and promotions.
- Social media platforms have become a powerful tool for direct marketing, enabling brands to target specific demographics with tailored advertisements.
- Direct marketing strategies, like SMS marketing, provide businesses with a quick and efficient way to communicate special offers and updates directly to customers' mobile devices.