luc
ra
tive
Comparative
more lucrative
Superlative
most lucrative
1
capable of producing a lot of profit or earning a great amount of money for someone
- The real estate market in the city is highly lucrative for investors.
- She started a lucrative online business selling handmade jewelry.
- Investing in technology stocks can be very lucrative if done wisely.
- The entertainment industry offers many lucrative opportunities for talented individuals.
- Writing bestselling novels has proven to be a lucrative profession for some authors.
2
(of a target) highly desirable to attack
- Rebels avoided massing troops in open fields, knowing they'd present lucrative targets for airstrikes.
- The radar installation's fixed location made it a lucrative target for cruise missiles.
- Cyber units hunted for lucrative targets—like poorly secured logistics databases—to cripple supply chains.