re
tar
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Plural
retargetings
1
a form of online advertising that targets users who have previously interacted with a website or advertisement, by showing them relevant ads on other websites or platforms as they continue to browse the Internet
Retargeting is a marketing strategy that involves showing ads to people who have previously interacted with a brand or visited a website but did not complete a desired action, such as making a purchase or signing up. This is achieved by using cookies or tracking pixels to follow users as they browse other websites or social media platforms. The goal of retargeting is to remind potential customers about the brand or product, encouraging them to return and complete the action. It is an effective way to increase conversions by reaching users who have already shown interest.
- The brand used retargeting to follow up with me after I visited their site but didn’t make a purchase.
- After I visited that website, I started seeing retargeting ads for their sale on social media.
- The store used retargeting to show me ads for items I had searched for before.
- They used retargeting to bring back users who had shown interest in their services but hadn’t signed up.
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