Marketing and Advertisement

简短的宣传描述, 吸引人的摘要

The blurb on the back cover of the novel provides a brief summary of the plot to entice readers.

小说封底上的简介提供了情节的简要总结以吸引读者。

招聘广告, 小广告

The company placed a want ad in the local newspaper seeking applicants for an administrative assistant position.

该公司在当地报纸上刊登了一则招聘广告，寻找行政助理职位的申请人。

横幅广告, 广告横幅

The website displayed a banner ad at the top of the page promoting a special sale on clothing.

网站在页面顶部显示了一个横幅广告，宣传服装的特价销售。

分类, 归类

The scientist classified the organisms into different species based on their genetic traits and physical features.

科学家根据遗传特征和物理特征将生物分类为不同的物种。

软文, 广告文章

The magazine published an advertorial about the latest skincare products, blending informative content with promotional messaging.

该杂志发表了一篇关于最新护肤产品的软文广告，将信息性内容与促销信息相结合。

广告节目, 电视购物

The infomercial for the new kitchen appliance demonstrated its multiple uses and featured testimonials from satisfied customers.

新厨房电器的广告节目展示了它的多种用途，并收录了满意顾客的推荐。

金字塔销售, 传销

Pyramid selling schemes recruit participants with the promise of earning money by enrolling others into the scheme, rather than selling actual products or services.

金字塔销售计划通过招募他人加入该计划而非销售实际产品或服务的承诺来招募参与者。

He pulled off a gimmick that impressed the audience.

产品植入, 嵌入式广告

The latest blockbuster movie featured prominent product placement, with the main character driving a luxury sports car brand throughout the film.

最新的热门电影以显著的产品植入为特色，主角在整个电影中驾驶着一款豪华跑车品牌。

直接营销, 直销

The company launched a direct marketing campaign by sending personalized emails to potential customers, offering them exclusive discounts.

该公司通过向潜在客户发送个性化电子邮件，提供独家折扣，发起了一场直接营销活动。

电话营销, 电话销售

The company's telemarketing team contacted potential clients to inform them about the new product line and offer special promotions.

公司的电话营销团队联系了潜在客户，告知他们新产品线并提供特别促销。

病毒式营销, 病毒式广告

The brand's latest video ad utilized viral marketing techniques, rapidly spreading across social media platforms and garnering millions of views.

该品牌的最新视频广告利用了病毒式营销技术，迅速在社交媒体平台上传播并获得了数百万的观看次数。

电梯游说, 简短介绍

During the networking event, she delivered a concise elevator pitch about her startup, capturing the investors' interest in just a few sentences.

在社交活动期间，她对自己的初创公司进行了一次简短的电梯演讲，仅用几句话就引起了投资者的兴趣。

品牌内容, 赞助内容

The fashion brand partnered with a popular lifestyle blogger to create branded content featuring their latest collection, seamlessly integrating product placements into her blog posts and social media channels.

该时尚品牌与一位受欢迎的生活方式博主合作，创建了品牌内容，展示了他们的最新系列，将产品植入无缝地融入了她的博客文章和社交媒体渠道。

黑暗广告, 隐形定向广告

A political campaign might use dark advertising to target specific demographics with tailored messages, without revealing those ads to the opponent or the general public.

政治竞选可能会使用暗广告来针对特定人群发送定制信息，而不向对手或公众透露这些广告。

The marketing team implemented various strategies for conversion rate optimization, including website redesign, A/B testing, and personalized messaging.

原生广告, 整合广告

An online news website may feature native advertising in the form of sponsored articles or promoted posts that blend seamlessly with the editorial content.

一个在线新闻网站可能以赞助文章或推广帖子的形式展示原生广告，这些内容与编辑内容无缝融合。

参与式营销, 关系营销

The tech company used engagement marketing strategies by hosting live webinars and interactive Q&A sessions to connect with potential customers and build brand loyalty.

这家科技公司通过举办实时网络研讨会和互动问答环节，运用参与式营销策略与潜在客户建立联系并建立品牌忠诚度。

游击营销, 非常规营销

The beverage company used guerrilla marketing by setting up pop-up street performances featuring their product in busy urban areas, surprising and delighting passersby.

这家饮料公司通过在人流密集的市区设置展示其产品的快闪街头表演，使用了游击营销，让路人感到惊喜和愉悦。

再营销, 重新营销

The online retail store implemented a remarketing campaign to target users who had visited their website but left without making a purchase, showing them personalized ads on other websites they visited.

在线零售商店实施了一项再营销活动，针对那些访问过其网站但未进行购买就离开的用户，在他们访问的其他网站上向他们展示个性化广告。

定位策略, 定位计划

The luxury car brand developed a positioning strategy that emphasized its vehicles' superior performance and exclusivity, appealing to high-income customers who value prestige.

这家豪华汽车品牌制定了一项定位策略，强调其车辆的卓越性能和排他性，吸引了重视声望的高收入客户。

高价出售, 建议更高端的型号

When buying a new smartphone, the salesperson may attempt to upsell by suggesting a higher-tier model with additional features.

购买新智能手机时，销售人员可能会通过建议具有额外功能的更高端型号来尝试加售。

真相零时刻, 购买决策的零点时刻

Before making a purchase decision, consumers often reach the zero moment of truth by reading online reviews and watching product demonstrations on YouTube.

在做出购买决定之前，消费者通常通过阅读在线评论和在YouTube上观看产品演示来达到零关键时刻。

超个性化, 高级个性化

E-commerce platforms use hyper-personalization by analyzing users' browsing and purchase histories to recommend products that match their individual preferences and needs.

电子商务平台通过分析用户的浏览和购买历史来推荐符合其个人偏好和需求的产品，从而使用超个性化。

壁龛, 凹处

The cathedral's interior was adorned with ornate niches, each housing a statue of a saint or biblical figure.

大教堂的内部装饰着华丽的壁龛，每个壁龛中都安放着一尊圣徒或圣经人物的雕像。